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Innovative Campaign Shows Versatility of New Pickup
By choreographing long-exposure and stop-motion camera techniques, Honda is promoting the release of the new Honda Ridgeline pickup truck through an intensive TV commercial campaign. “A one-of-a-kind truck like the all-new Ridgeline deserves an innovative marketing campaign to communicate how this truck stands out among its competition,” according to assistant VP of Honda marketing, Susie Rossick. Unique features like a swing open tailgate, in-bed audio system, and locking trunk are just some of the items focused on in the ad campaign. The new Ridgeline is available now at Chapman Honda.
Ridgeline Invading College Football Tailgates
When you’re barbecuing and enjoying a cool beverage this fall prior to your favorite college’s football game, consider the new Ridgeline as the perfect tailgate vehicle. Honda is emphasizing its party potential in a series they call “Hometown Tailgates.” The Ridgeline will be featured at the “Battle at Bristol’s Tailgate Party” this fall with country western star Kenny Chesney and The Band Perry. Honda is also reaching out to the Latin community with a new Hispanic marketing blitz focused on soccer. These ads promote the Ridgeline as a “mid-size pickup with a big-sized heart.”
New Ridgeline Takes Innovation Up a Notch
When the Honda Ridgeline originally debuted in 2005, it was a pickup perfect for people who needed the interior room for five adults but also had to haul some occasional cargo. The 2017 reinvention of the truck adds more impressive handling, a roomier interior and all those special features discussed previously. You can choose from two-wheel or all wheel drive powered by a 280 horsepower engine that delivers 26 miles to the gallon on the highway. Available in six different trim levels, the Honda Ridgeline starts at $29,475.
Black Edition Sets Ridgeline Apart
If you want your Ridgeline to be a bit more unique than the rest of the crowd, take a look at the special Black Edition. Crystal Black Pearl paint gives a luminescent shine accented by black chrome and black wheels. Black Edition badging including embroidered headrests give the truck a special sophistication. Sit back, relax and enjoy the tunes provided by the Honda infotainment system that also provides hands-free communication and navigation with real-time traffic updates. A 4.2 inch information display with steering wheel controls lets you view important vehicle information, talk on the phone or change to your favorite artist. See the new Ridgeline now at Chapman Honda.
Sales Heating Up to Make Room for New Models
The Honda Summer Clearance Event is going strong at Chapman Honda as the entire popular lineup of vehicles has some special finance deals going on. The Honda Summer Clearance Event goes on through September 6, so if you’re looking to get the best deals on the outgoing models, it’s time to brace yourself for the summer heat and head on over. The highly-reviewed CR-V crossover vehicle has a special lease offer of just $199 a month for 36 months for qualified buyers. Or, if you’d rather have a normal purchase, Honda is offering 0.9 percent interest for up to 60 months on the CR-V, Accord (sedan and coupe) and the industry’s most popular minivan, the Odyssey.
Commuter Fit CVT LX Available for $149 a Month
If fuel efficiency and a vehicle that can easily maneuver through tight urban traffic are important to you, take advantage of the Honda Fit lease special for just $149 a month for three years. The Fit has room for five, making it the perfect car for hauling the family around or taking part in the office carpool. Even though the LX is a base model, it comes with standard air conditioning, power windows, power locks, cruise control and a security system with remote entry. Five different interior configurations allow you to haul everything from bicycles to surf boards. When equipped with the automatic transmission, the Honda Fit gets an estimated 41 mpg on the highway, which is higher than many expensive hybrids.
Odyssey LX Offers Eight Passenger Seating
At just $259 a month for three years, the Honda lease special for the popular Odyssey LX minivan is a steal. The LX may be at the bottom of the Odyssey price scale, but it still offers power windows, power doors, cruise, rear window defroster and dual air conditioning. Both the driver and front passenger’s seat have power adjustment. The other seats are adjustable to make room for all different sizes of cargo. The LX also comes with a number of safety features, including stability assistance with traction control, daytime running lights, electronic brake distribution and a rearview camera.
Honda Safety Starts at Bottom and Goes to Top
Although Honda meets all government regulations when it comes to securing the safety of its passengers, the company is constantly striving to develop new safety technology. The ACE body structure of every Honda distributes the energy from a crash away from the occupants to help reduce injuries. Multiple dual-stage air bags surround the passengers with a cushion of air in case of a collision from any angle. Rearview cameras help avoid minor fender benders, while an entire suite of sensor-driven driver assistance features help keep you safe on the road. Stop by Chapman Honda and take advantage of the incredible deals at the Honda Summer Clearance Event.
Consumer Mag Says Reliable Honda Still No. 1
In a recent article, “Motor Trend” magazine writer Chris Walton took the time to compare a wide selection of 2016 and 2017 compact cars. Along with the Honda Civic, he evaluated the Hyundai Elantra, VW Jetta, Nissan Sentra, Chevy Cruze and Toyota Corolla. Making a long story short, Walton said the Civic earns the Gold Medal. Honda spent its money packing features that provide more efficiency, safety and performance than its competitors. The Honda “drives better, it feels better, it’s engineered better, it’s got special sauce – the X factor- and this thing has it in spades,” Walton wrote. Experience the X factor of the new Civic when you take a test drive at Chapman Honda.
Civic Provides Lowest Cost of Ownership
The 2016 Honda Civic not only delivers a safe vehicle with outstanding performance, but it is also cheapest to own when considering all the factors that go into the cost of a vehicle. When compiling all the state fees, depreciation, insurance, fuel, maintenance and repairs, the Civic had the lowest 5-year cost of ownership of all the judged vehicles. Maintenance and depreciation costs were so low they catapulted Civic to the front of the pack. At an estimated $1,660 for maintenance, the Civic beat its closest competitor by almost $200. The Sentra had the highest cost of maintenance at $2,886.
Honda Wins Again in Value Category
Walton used a points system to evaluate what you get for your money when you buy any of the judged vehicles. Different vehicles offer different features, so he used a weighted evaluation system to judge more expensive options with more worth. He then figured in the as-tested price of the vehicle to come to an equitable comparison. At just $440 per feature, the Civic again took first place. The Jetta was the most expensive, coming in at $691 per feature.
Civic Aces Forward Crash Prevention
Many new cars come with all types of safety features, ranging from air bags to driver assistance systems that help avoid a collision. The National Highway Traffic Safety Administration and Insurance Institute for Highway Safety have both awarded the Honda Civic their top honors, as they have for some other vehicles in the comparison. Where Civic distinguishes itself is in the forward crash prevention test, where it earned a superior rating. The Civic also proved to be effective in low and high speed braking, where it avoided collisions in both tests. The choice is simple. For the best price on a dependable vehicle that delivers performance, efficiency and safety, head to Chapman Honda and examine the entire Honda Civic inventory.
Sport Special Sure to Keep Popularity Streak Going
With standard leather seats offset with red stitching, a “Special Edition” nameplate and heated seats just some of the new features, the 2017 Honda Accord Sport Special Edition trim package is sure to continue Honda’s 3-year run as the most popular sedan in America with individual buyers. “Accord continues to set the bar in its class with customers making it the top retail selling car in America for 3 years running,” according to Honda VP Jeff Conrad. “We’re proud to offer an expanded lineup with the new Sport Special Edition and the 2017 Accord Hybrid as we continue to advance Accord’s position as a true benchmark in its class, offering an unbeatable combination of style, efficiency, fun-to-drive performance and connectivity in the midsize sedan segment.” See all the new Accords right now as they continue to arrive on the Chapman Honda sales floor.
Sedan, Coupe Offer Many Choices
The 2017 Honda Accord sedan and coupe come in a variety of trim levels, including the most powerful hybrid the company has ever produced. Starting at just a hair over $22,000, the base Sedan comes with the efficient 2.4L four-cylinder engine in the LX, Sport and EX models. Step up to the EX-L (the L stands for leather) and you can get the more powerful 3.5L V6 without sacrificing much in gas mileage. The V6 produces an outstanding 278 horsepower and 252 pound feet of torque while earning an EPA rated 33 mpg on the highway. If you really want great gas mileage, opt for the powerful hybrid that scores 49 mpg.
Choose Manual or Automatic Along With Other Features
Even the base Accord Sedan LX gives you the choice of driving like a race driver with a 6-speed manual transmission, or you can choose a bit more sedate and effortless drive with the CVT automatic. Add the Honda Sensing suite of safety features and you get lane keeping assist, adaptive cruise control, collision mitigation braking system and road departure mitigation system. All these sensor-based safety features deliver audible warnings when possible danger is ahead. They are standard on the Touring model and optional on all other trim levels.
Accord Racks Up Awards Over Years
As one of the most popular cars in America for the past 40 years, the Honda Accord has racked up dozens of awards, including landing on the “Car and Driver” magazine “10Best” list a whopping 30 times. Dependable transportation doesn’t have to be boring, which you’ll find out when you head to Chapman Honda and take a test drive in the new Honda Accord Sport Special Edition.
As well as offering a sporty new design that is sure to have Millennials snapping up the car in droves, the 2016 Honda Civic Coupe is now officially one of the safest cars on the road. The Coupe has earned the coveted distinction of winning the “Top Safety Pick +” designation from the Insurance Institute for Highway Safety. When equipped with the Honda Sensing package, the Civic Coupe scored a “Good” rating in all five test categories. “Good” is the best rating the IIHS awards. Learn more about the safety features of the Civic Coupe by taking a test drive at Chapman Honda.
“We’re proud to add the 2016 Civic Coupe to a growing family of Honda vehicles that employ our Honda Sensing technology and earn top crash safety ratings,” according to Honda senior VP Jeff Conrad. “Honda Sensing and systems like it are changing the conversation around vehicle safety performance from crash protection to crash avoidance, and we will continue to expand Honda Sensing to additional models as we work toward our vision for a collision-free society.”
Honda Sensing Offers Warnings, Driver Assistance
The Honda Sensing system not only warns drivers of an impending collision, but in some instances also takes control of the car to help avoid a wreck. Sensors use radar to determine the relative proximity of an object, then that data is combined with information from cameras to either emit an audible warning or take evasive maneuvers. The Honda Sensing suite includes: Road Departure Mitigation, Lane Keeping Assist, Collision Mitigation Braking, Lane Departure Warning, Adaptive Cruise Control and Forward Collision Warning. The suite is standard on the Touring package and available on some other trim levels.
Design Helps Funnel Danger From Cockpit
Honda has incorporated an Advanced Compatibility Engineering body design to help disperse energy away from the occupant cabin in the event of a wreck. Using high-strength steel and strategically engineered designs for the front and rear frame structures, the chassis not only helps protect the driver and passengers but also minimizes weight for better fuel efficiency. Additional airbags on the 2016 Coupe also help protect occupants in the event of a collision. The new Coupe also comes with traction control and stability assist to help keep you on the road when conditions get treacherous. Check out the safety features and the entire Honda Civic inventory by taking a trip to Chapman Honda.
Chassis Structure as Good as it Gets
The editors at “Car and Driver” magazine say the 2016 Honda Accord has a chassis that delivers a ride and handling that goes “toe-to-toe with many cars that have far higher price tags.” Calling the wheel control of the V-6 model they tested “stunning,” the editors say the car smoothed out choppy pavement as if it were a steamroller on a scorching hot day. Soaking up bumps like a “Sham-Wow,” the Accord also is devoid of any body sway, understeer or oversteer when you put it through its paces on a curvy road. Calling the steering “progressive” and “light,” the editors say the Accord is a family sedan that’s fun to drive. Test drive one for yourself at Chapman Honda.
V6 Engine Delivers Tons of Performance
Make sure everyone is strapped in when you hit the gas on the V6 Honda Accord. The 3.5L engine delivers 278 horses and an attention-getting 258 pound feet of torque, more than enough to keep up with traffic flow. The powerful V6 gets up to 60 mph in just 5.8 seconds and blasts through the quarter-mile in 14.4 seconds while reaching a top speed of 99 mph. The smooth-shifting transmission progresses through the gears seamlessly, providing a gentle ride. Get up to speed on the highway and the Honda deactivates cylinders to save on gas. This results in an outstanding 34 mpg on the highway for a midsize sedan. You can sacrifice power for more efficiency by opting for the 4-cylinder engine.
Six Trim Levels Provide Plenty of Options
Start with the base LX sedan that comes in at just over $22,000 and you get features such as Bluetooth streaming audio, daytime running lights and a mult-angle rearview camera. Step up to the Sport for a little more money and Honda adds a 10-way power driver’s seat, leather-wrapped steering wheel, LED fog lights and 19-inch wheels. The EX adds a moonroof, push button start, smart entry and Honda LaneWatch. Choose the EX-L and you get heated, leather front seats along with the 10-way power driver seat. The EX-L is where you have the first option to add the V6 engine, as you do in the Touring model. The Touring sedan, which still starts at under $35,000, also has a complete suite of Honda sensing safety features, voice-recognition navigation, rain sensing wipers and auto high beam headlamps.
Safety Features Start With Rearview Camera
Honda’s multi-angle rearview camera offers three different looks to help you avoid a rear-end collision. Along with the normal look, you also get a bird’s eye view and a wide shot. Other safety features like road departure mitigation, adaptive cruise control and lane keeping assist utilize sensors to help avoid collisions. Get the lowdown on all the latest safety technology with a visit to Chapman Honda.
All New Truck Returns for 2017
When the Honda Ridgeline returns for the 2017 model year, the “New York Daily News” says you can expect a well-designed vehicle that will hit all the right notes with the current pickup truck market. Built on the popular Pilot platform, the Ridgeline provides a comfortable riding alternative to larger trucks, while offering the utility necessary to haul items and people. A lockable trunk is a unique feature not found in other pickups, as is a tailgate that either folds down like a traditional model or swings from side to side. The rear seat in the new Ridgeline folds against the back wall, offering plenty of room inside for golf clubs, luggage or other gear. Before you settle on a new truck, make sure and stop by Chapman Honda to inspect the new Ridgeline.
In-bed Tunes Turn Truck Into a Rolling Speaker
If tailgating or camping is your thing, you’ll love the way Honda has turned the truck bed into a 540-watt audio system that delivers outdoor concert sound. While that system only works when the truck is either going very slowly or standing still, it provides a nice alternative to hauling your old boombox around. Interior creature comforts include dual USB ports, a large touchscreen infotainment and navigation system and heated steering wheel. A number of different package groups let you add different options to trick out your new truck.
V6 Power Delivers Good Gas Mileage
The 2017 Honda Ridgeline will come with a 3.5L V6 engine that not only pumps out an impressive 280 horsepower, but also delivers 26 mpg on the highway for 2-wheel drive models. The all-wheel drive version still gets 25 mpg out on the open road when paired with the standard automatic transmission. The all-wheel drive system automatically transfers power from front to rear axle and from side to side depending on which wheel need the most traction. A drive select feature allows you to switch between different terrains as needed, including sand, snow and mud.
Bed Larger Than Previous Model
One of the complaints about the previous Ridgeline was that the small bed made hauling larger items difficult. The new Ridgeline has a bed with 4 feet of space between the wheel arches, leaving room for sheets of plywood and drywall, among other things. At 5.4 feet, the bed is also longer than the previous model. See why the Ridgeline is the talk of the truck industry by taking a drive to Chapman Honda.
Best April Ever for Honda Vehicles
Honda has delivered more than half a million new cars to American drivers this year, an increase of 10.5 percent over 2015 numbers. That includes the best April ever for the Japanese automaker, which sold 132,623 vehicles last month. That’s a whopping 15.1 percent improvement over the previous year. The popular Civic continues to be in high demand, with an increase of 25.4 percent over last year’s April numbers. “The strong cadence of new Honda cars and light trucks coming to market is clearly resonating with customers,” according to Honda senior VP Jeff Conrad. “With the all-new Ridgeline truck coming to market this summer, we will add another segment to our lineup and further accelerate our strong sales momentum in 2016.”
Light Truck Sales Holding Strong
Head to Chapman Honda and check out the inventory of light trucks to see why Hondas are doing so well. The do-it-all Honda Odyssey minivan had a great April with sales totaling 13,047 vehicles, or 17.6 percent higher than 2015. The Pilot SUV moved 11,370 units despite a problem keeping supply up with demand. One of the reason for the strong demand for the Pilot is the number of different affordable models from which to choose. Even the base LX comes with a 280 horsepower V6 engine, automatic transmission, push button start and touchscreen infotainment system. Move up just a bit in price to the EX and you get LED running lights, a 10-way power driver seat and larger touchscreen. EX-L is when leather seats come into play, but for the ultimate driving experience, move all the way up to the Elite trim package. In this version you not only get leather, but heated and ventilated front seats and heated captain’s chairs in the second row. A panoramic roof and LED headlights are standards, as is a blind spot information system and all-wheel drive system.
Enjoy Special Lease Offer on Odyssey
Another reason Honda sales are doing so well are the attractive lease and finance options on several models. The number one-rated Odyssey, for example, has a special lease deal of $259 per month for 36 months for qualified buyers. This includes a rearview camera, 8-inch touchscreen infotainment system with Bluetooth connectivity, and a one motion split third row magic seat that makes converting from hauling people to cargo a snap. Take some time to view the entire Honda inventory when you visit Chapman Honda, your Tucson Honda dealer.
Economic Bust of 2008 Caused Some Rethinking
Remember the downturn of 2008 when the banks, automakers and general economy came crashing to a halt? That was just before the last redesign of the Honda Civic, causing the Japanese automaker to cut out frills and creature comforts in the anticipation that people would just want an inexpensive, basic car. Turns out that was a bit of a misstep. “There was a greater sensitivity to excess,” John Mendel, Honda VP told Yahoo Finance. “We tried to back off the bling. We put the car back to its roots, made it more austere, more practical.” Honda misjudged the strength of the economic rebound and how much consumers liked their technological gizmos and comfort. The result was a Civic that no one cared much about, so it was time to retool again during 2013 and put the popular little Honda back on the map. You can see the latest incarnation of this vehicle and the entire Honda Civic inventory at Chapman Honda.
New Honda Design in Record Time
It took little time for Honda to remake the previously popular Civic into a car that the public would clamor for once again. The 2013 Civic added back an upgraded interior, improved the handling and horsepower and provided a sportier design. That quick fix put the compact car back at the top of most consumer rankings, and the total redesign that came for 2016 improved the product even more. It has won awards from Car of the Year to Best Value in a Compact Sedan. The most important award for Honda is that sales are up 37 percent from the previous year as consumers love the long list of standard features and sporty look.
Civic Coupe Leading the Way for Next Generation
Younger drivers generally consider any car that has four doors as two doors too many. That’s why the all-new Civic Coupe, with its sleek aerodynamic design, updated feel and load of standard features is expected to boost Honda sales even higher. The swooping lines, bulging fender wells and aggressive front fascia are reminiscent of sports cars at more than twice the price. Step into the cockpit of the new Civic Coupe and you’ll find futuristic displays and comfortably placed controls that make driving a sheer joy. A center console is a great place to store your tablet, phone and everything else you need on a trip. Modern features like an electronic parking brake not only provide more room in the cabin, but make securing your vehicle on a hill as simple as pressing a button. See the new Honda Civic Coupe, Sedan and Hybrid in all its variations by taking a quick trip to Chapman Honda.
Honda Designers Think Outside the Box
Pickup trucks have been pretty much the same for the past few decades. Although there have been an improvement in creature comforts, you basically get a place to sit in the front and a place to put all your stuff in the back. The 2017 Honda Ridgeline, coming to Chapman Honda this spring, not only thinks outside the box, it even reinvents the box. With features like a dual-action tailgate, in-bed trunk that doubles as a large cooler and truck-bed audio system, the all-new Ridgeline is designed for people who need the functionality of a truck and the ingenuity of a Honda.
Ridgeline Coming Back After Two-year Hiatus
Honda is bringing the Ridgeline back to its lineup after discontinuing the previous version two years ago. The Ridgeline shares the same unibody platform and popular 3.5-liter V6 engine as the popular Honda Pilot. Something new this time around is the option to choose either all-wheel drive or front wheel drive, the only truck in production with that choice. The new Ridgeline looks more like a pickup than the previous model, with a stouter front end, larger tailgate and muscular fender arches. The tailgate opens like a normal truck, but also has the option of swinging to one side like a door for times when that is more appropriate. To help keep items secure, a lockable in-bed truck provides plenty of room for your shopping trip to the mall. It doubles as a cooler for tailgating or camping, with an easy drain plug to keep things clean. Honda’s innovative technology also turns the entire bed into an audio system that can play music streamed from any Bluetooth device. The audio system features 540 watts of power and a creative system involving six “exciters” that turn any surface into a quality speaker.
Creature Comforts Aplenty in New Honda
Honda hasn’t skimped on the creature comforts in the new Ridgeline, with three-zone climate control, leather upholstery, an 8-inch audio touchscreen and push-button start all available. When the new Ridgeline comes to your Tucson Honda dealer later this spring, expect a truck loaded with driver assistance safety features like LaneWatch and a rearview camera. An on-board 400 watt power inverter will power tools, televisions and any other electric gizmo you happen to need on the road. If you’re considering a new pickup, it’s worth the wait for the new Ridgeline. Test drive this unique truck at Chapman Honda later this spring.