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Archive for August, 2016

7 Chapman Honda

Innovative Campaign Shows Versatility of New Pickup

By choreographing long-exposure and stop-motion camera techniques, Honda is promoting the release of the new Honda Ridgeline pickup truck through an intensive TV commercial campaign. “A one-of-a-kind truck like the all-new Ridgeline deserves an innovative marketing campaign to communicate how this truck stands out among its competition,” according to assistant VP of Honda marketing, Susie Rossick. Unique features like a swing open tailgate, in-bed audio system, and locking trunk are just some of the items focused on in the ad campaign. The new Ridgeline is available now at Chapman Honda.

Ridgeline Invading College Football Tailgates

When you’re barbecuing and enjoying a cool beverage this fall prior to your favorite college’s football game, consider the new Ridgeline as the perfect tailgate vehicle. Honda is emphasizing its party potential in a series they call “Hometown Tailgates.” The Ridgeline will be featured at the “Battle at Bristol’s Tailgate Party” this fall with country western star Kenny Chesney and The Band Perry. Honda is also reaching out to the Latin community with a new Hispanic marketing blitz focused on soccer. These ads promote the Ridgeline as a “mid-size pickup with a big-sized heart.”

New Ridgeline Takes Innovation Up a Notch

When the Honda Ridgeline originally debuted in 2005, it was a pickup perfect for people who needed the interior room for five adults but also had to haul some occasional cargo. The 2017 reinvention of the truck adds more impressive handling, a roomier interior and all those special features discussed previously. You can choose from two-wheel or all wheel drive powered by a 280 horsepower engine that delivers 26 miles to the gallon on the highway. Available in six different trim levels, the Honda Ridgeline starts at $29,475.

Black Edition Sets Ridgeline Apart

If you want your Ridgeline to be a bit more unique than the rest of the crowd, take a look at the special Black Edition. Crystal Black Pearl paint gives a luminescent shine accented by black chrome and black wheels. Black Edition badging including embroidered headrests give the truck a special sophistication. Sit back, relax and enjoy the tunes provided by the Honda infotainment system that also provides hands-free communication and navigation with real-time traffic updates. A 4.2 inch information display with steering wheel controls lets you view important vehicle information, talk on the phone or change to your favorite artist. See the new Ridgeline now at Chapman Honda.

Honda Fit

Sales Heating Up to Make Room for New Models

The Honda Summer Clearance Event is going strong at Chapman Honda as the entire popular lineup of vehicles has some special finance deals going on. The Honda Summer Clearance Event goes on through September 6, so if you’re looking to get the best deals on the outgoing models, it’s time to brace yourself for the summer heat and head on over. The highly-reviewed CR-V crossover vehicle has a special lease offer of just $199 a month for 36 months for qualified buyers. Or, if you’d rather have a normal purchase, Honda is offering 0.9 percent interest for up to 60 months on the CR-V, Accord (sedan and coupe) and the industry’s most popular minivan, the Odyssey.

Commuter Fit CVT LX Available for $149 a Month

If fuel efficiency and a vehicle that can easily maneuver through tight urban traffic are important to you, take advantage of the Honda Fit lease special for just $149 a month for three years. The Fit has room for five, making it the perfect car for hauling the family around or taking part in the office carpool. Even though the LX is a base model, it comes with standard air conditioning, power windows, power locks, cruise control and a security system with remote entry. Five different interior configurations allow you to haul everything from bicycles to surf boards. When equipped with the automatic transmission, the Honda Fit gets an estimated 41 mpg on the highway, which is higher than many expensive hybrids.

Odyssey LX Offers Eight Passenger Seating

At just $259 a month for three years, the Honda lease special for the popular Odyssey LX minivan is a steal. The LX may be at the bottom of the Odyssey price scale, but it still offers power windows, power doors, cruise, rear window defroster and dual air conditioning. Both the driver and front passenger’s seat have power adjustment. The other seats are adjustable to make room for all different sizes of cargo. The LX also comes with a number of safety features, including stability assistance with traction control, daytime running lights, electronic brake distribution and a rearview camera.

Honda Safety Starts at Bottom and Goes to Top

Although Honda meets all government regulations when it comes to securing the safety of its passengers, the company is constantly striving to develop new safety technology. The ACE body structure of every Honda distributes the energy from a crash away from the occupants to help reduce injuries. Multiple dual-stage air bags surround the passengers with a cushion of air in case of a collision from any angle. Rearview cameras help avoid minor fender benders, while an entire suite of sensor-driven driver assistance features help keep you safe on the road. Stop by Chapman Honda and take advantage of the incredible deals at the Honda Summer Clearance Event.