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Archive for February, 2017

Super Bowl Ad Enlists Celebrity Yearbook Pictures

Anyone who watched Super Bowl LI had to take notice of the Honda commercials featuring a number of celebrities and their talking yearbook pictures. Much like the Honda CR-V, which is celebrating 20 years as the country’s most popular SUV, the technology that made still pictures “talk” was quite remarkable. Actors and other celebrities such as Steve Carrell, Magic Johnson and Amy Adams shared their high school dreams in an entertaining fashion that the automaker hoped would showcase “The Power of Dreams.” You can find your dream vehicle today when you take a test drive at Chapman Honda.

CR-V Birthday a Time to Share Stories

“Since its introduction in 1997, CR-V has set the standard for efficiency, practicality and driving fun, becoming a customer favorite and taking the title as America’s best-selling SUV over the past two decades,” according to Honda assistant VP Susie Rossick. “To celebrate the all-new, fifth-generation CR-V, we wanted to share inspiring stories that bring to life what we mean with we talk about ‘The Power of Dreams.’” Video engineers layered together the original high school photographs of the stars along with 3D scans and visual effect footage to help each celebrity tell their story.

New CR-V Offers Upgraded Features

As the best-selling SUV in America, the Honda CR-V probably could have done fine with few or no changes from the 2016 model year. Instead, Honda made the new model with more upscale materials on the interior, an athletic new look and the first turbocharged option in the model’s history. The 2017 CR-V also offers the Honda Sensing Suite of driver assistance technology to help avoid collisions and minimize damage in the event of a wreck.

CR-V on Pace for 4 Million Sales

The Honda CR-V will hit the 4 million mark in total sales this year, a testament to its efficiency, dependability and fun-to-drive quotient. The Honda CR-V comes in four different trim packages, starting at just a hair over $24,000. All models feature LED daytime running lights, a rearview camera and the ability to haul a lot of cargo by utilizing the 60/40 fold flat rear seat. Step all the way to the top-of-the-line Touring model and you get navigation, a hands-free power liftgate and rain sensing windshield wipers. Compare all the models today when you take a test drive at Chapman Honda.

*Based on IHSautomotive, Polk CYTD December 2016 non luxury compact CUV segment new retail registrations in the US.

Innovative New Minivan Coming This Spring

Stay in touch with Chapman Honda to be first in line to test drive the all-new Honda Odyssey minivan when it arrives on the showroom floor this spring. The new Odyssey has a whole suite of new features, including the “Magic Slide” second row seat, in-cabin communication systems and a new Honda-developed operating system that controls the touch-screen infotainment center. The Odyssey has consistently been the best-reviewed minivan on the market and this new incarnation is sure help Honda keep that crown.

“This new Odyssey raises the stakes for family-friendly packaging, performance and technology in the minivan segment,” according to Honda VP John Mendel. “In all aspects of its design, the new Odyssey is made to keep every member of the family happy, no matter the seating position, no matter the destination.”

Art of Conversation Gets Technology Boost

One of the drawbacks to minivans and large SUVs in the past has been the inability of the driver and front seat passenger to converse with the people all the way in the back. Now with the quietest cabin on the minivan market and a little technological breakthrough called “Cabin Talk,” everyone can carry on a conversation easily. Cabin Talk allows the people in the front to converse with the back, and vice versa, through a speaker system that includes the rear entertainment system headphones. CabinWatch allows the driver to also keep an eye on all the passengers through the video display screen. Rounding out the technological trifecta, CabinControl lets users download an app on their smartphone to command the cabin temperature, entertainment system and even send route planning to the Odyssey navigation system.

Magic Slide Makes Entry and Exit Easy

Getting in and out of the third row seat in some SUVs and minivans can be a challenge. That’s no longer the case with the Honda Odyssey thanks to the implementation of the Magic Slide seating configuration. Magic Slide has four different modes that allow for easy access of passengers by simply sliding the seats horizontally and vertically. It also allows for quick configuration to haul large cargo items.

Honda Safety Important Priority

When you’re looking for a new minivan this spring, keep in mind that all the Odyssey minivans in trim levels EX and above will have the Honda Sensing safety suite included. This includes the collision mitigation braking system, lane keeping assist, adaptive cruise control and much more. Do yourself a favor and stop by Chapman Honda to see how the new Honda Odyssey is taking the minivan market to a much higher level.